Published in The Edge·Apr 29Why Gen Z is a generation unlike any other.Insights into Gen Z behaviors with Dr. Kenneth McKenzie, Behavioural Scientist & Research Portfolio Lead, Human Sciences Studio at The Dock, Accenture’s Global Centre for Innovation. In Marketing, brands look at what people are trying to achieve in their lives. …Accenture3 min read
Published in The Edge·Apr 29Why we should stop assuming that all Gen Zers are the same.In the process of researching and exploring Gen Z, we realized that nothing would give us a better understanding of the unique perspectives of this generation than Gen Zers themselves. So we decided to interview 3 different people to better understand the whys and hows of this generation: a 16-year-old…Gen Z11 min read
Published in The Edge·Apr 28How can brands best engage with Generation Z?Generation Z is the first generation to be born in the digital age. They don’t know the world before the internet, a day without google or an hour without their smartphone cameras. What is it like to always be connected? …Social6 min read
Published in The Edge·Mar 30Social media is growing up and this is what it’s becoming.In the pursuit of understanding how brands communicate and engage audiences across social media platforms, we had the privilege of speaking with 3 brilliant minds. Julia Agger, Leigha Baugham, and Courtney Richardson navigate digital and social channels studying cultural shifts, collecting human insights, and analyzing data and trends with the…Social Media12 min read
Published in The Edge·Feb 23The Metaverse. Everybody is welcome, but not everyone is invited.Meet Rafael Nunan, Digital Marketing Manager at Fjord Brazil. Meet Rafael Nunan, Digital Marketing Manager at Fjord Brazil I am a journalist by craft so I tend to look for holes in things. …Accenture Interactive4 min read
Published in The Edge·Feb 23Inclusive by design. The Metaverse that could be.Abbie Walsh, Managing Director and Head of Design, Strategy, and Growth at Accenture Interactive in London, UK. The content below is from our interview with her on our series exploring Diversity in the Metaverse, within Accenture Interactive. The Metaverse is going to be huge. The promise of a parallel and yet integrated space where people, media, entertainment…Metaverse5 min read
Published in The Edge·Jan 25This is how you become a cat influencer.Coline Doebelin, an R&D Analyst at Accenture Interactive in the South of France, started to post for fun the day she got her cat. At first, she just wanted to check if she could get followers. I always wanted a cat but I couldn’t get it until I got a…Cats6 min read
Published in The Edge·Dec 3, 2021Cryptos and NFTs are revitalizing the creative economy.James McClay. Business Design Manager at Fjord Chicago, USA. I am a hybrid designer, focusing on how we make things work and what makes us react to digital services. …Business4 min read
Published in The Edge·Dec 3, 2021Prakhar and Kirill: Blockchain, Crypto, and NFTs will become the architecture of our lives.Meet Prakhar and Kirill. Prakhar Mehrotra is the Director of the Creative Tech team at Accenture Interactive, Netherlands. And Kirill Noskov is a Creative Technology Intern within Prakhar’s team. Prakhar: How did I get into crypto? Back in 2015, one of my friends was very passionate about Blockchain which made…Cryptocurrency6 min read
Published in The Edge·Oct 28, 2021Chloe Cappelier: Sound design will be integrated into our environment.Chloe Cappelier. Innovation Manager at Accenture Interactive R&D in France. I am a musician. I play harp, classical music, Jazz, and electronic music. A few years ago I was doing both engineering and music at the same time and reason told me to go with engineering. Today I play in…Sound3 min read
