Iñaki Escudero – Medium

Iñaki Escudero

Pinned

Madrid April 28th, 2025. The Day the Lights Went Out.

At exactly 12:33 p.m. yesterday, everything went dark.

Apr 29

Madrid April 28th, 2025. The Day the Lights Went Out.

Apr 29

Pinned

How to Build a Life That Feels Good.

(Not Just Looks Good)

Mar 6

How to Build a Life That Feels Good.

Mar 6

Pinned

The Hidden Cost of Self-Optimization

How the Pursuit of a “Better You” is Making Us Worse

Mar 3

The Hidden Cost of Self-Optimization

Mar 3

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

Feb 25

Lessons from 15 Years of Reading

Feb 25

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

Feb 26

Why We Need a New Definition for Well-Being in 2025

Feb 26

Published in

The Real Hero

Who Is Your Brand Really For?

The question that quietly defines every story you tell.

22h ago

22h ago

Published in

The Real Hero

Is Purpose Good Business?

Why Doing the Right Thing Is a Strategy, Not a Slogan

Jun 30

Is Purpose Good Business?

Jun 30

Published in

The Real Hero

From Purpose to Practice

In 2009, the leadership team at a state-owned Danish energy company gathered in a boardroom overlooking Copenhagen. The company was called…

Jun 24

From Purpose to Practice

Jun 24

Published in

The Real Hero

The Hidden Story in Every Subscription

Why the Brands We Subscribe To Shape Who We Become

Jun 24

The Hidden Story in Every Subscription

Jun 24

Published in

The Real Hero

Storytelling Through Brand Assets

How Experience-Led Brands Build Meaning Beyond Words

Jun 19

Jun 19

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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