Iñaki Escudero – Medium

Iñaki Escudero

Pinned

Madrid April 28th, 2025. The Day the Lights Went Out.

At exactly 12:33 p.m. yesterday, everything went dark.

Apr 29

Madrid April 28th, 2025. The Day the Lights Went Out.

Apr 29

Pinned

How to Build a Life That Feels Good.

(Not Just Looks Good)

Mar 6

How to Build a Life That Feels Good.

Mar 6

Pinned

The Hidden Cost of Self-Optimization

How the Pursuit of a “Better You” is Making Us Worse

Mar 3

The Hidden Cost of Self-Optimization

Mar 3

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

Feb 25

Lessons from 15 Years of Reading

Feb 25

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

Feb 26

Why We Need a New Definition for Well-Being in 2025

Feb 26

Published in

The Real Hero

Storytelling Through Brand Assets

How Experience-Led Brands Build Meaning Beyond Words

13h ago

13h ago

Published in

The Real Hero

The Story After the Sale

Why the Most Important Chapter Is the One You’re Not Telling

3d ago

The Story After the Sale

3d ago

Published in

The Real Hero

Your Brand Doesn’t Need to Shout

Why Emotional Clarity Beats Noise in a Distracted World

3d ago

3d ago

Published in

The Real Hero

From Product to Purpose: Rewriting Your Brand Message Around a Moral

Because people remember how you changed them.

3d ago

3d ago

Published in

The Real Hero

What Storytelling in Branding Actually Means

It started with a toaster.

Jun 11

What Storytelling in Branding Actually Means

Jun 11

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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