Iñaki Escudero – Medium

Iñaki Escudero

Pinned

Madrid April 28th, 2025. The Day the Lights Went Out.

At exactly 12:33 p.m. yesterday, everything went dark.

Apr 29

Madrid April 28th, 2025. The Day the Lights Went Out.

Apr 29

Pinned

How to Build a Life That Feels Good.

(Not Just Looks Good)

Mar 6

How to Build a Life That Feels Good.

Mar 6

Pinned

The Hidden Cost of Self-Optimization

How the Pursuit of a “Better You” is Making Us Worse

Mar 3

The Hidden Cost of Self-Optimization

Mar 3

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

Feb 25

Lessons from 15 Years of Reading

Feb 25

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

Feb 26

Why We Need a New Definition for Well-Being in 2025

Feb 26

Published in

Does Global Scale Always Kill the Soul of a Brand?

When Tadashi Yanai, the founder of Uniqlo, talks about clothes, he doesn’t use the language of fashion. He talks about universals, about…

Sep 22

Sep 22

Published in

Branding in the Age of AI and Mistrust

In 2019, the internet marveled at the first convincing deepfake of Barack Obama. Today, you don’t need a Hollywood studio to create that…

Sep 17

Branding in the Age of AI and Mistrust

Sep 17

Published in

The CMO’s Impossible Balancing Act

There’s an old saying that generals are always preparing to fight the last war.

Sep 17

The CMO’s Impossible Balancing Act

Sep 17

Published in

Attention Is the Most Valuable Currency on Earth

A few weeks ago in Düsseldorf, I was standing in front of forty professionals, people in their mid-thirties, lives packed with deadlines…

Sep 12

Attention Is the Most Valuable Currency on Earth

Sep 12

Published in

Polarization Is the Engine of Progress

It’s late afternoon in Madrid, and the heat feels wrong for September. The stones in Sol hold the sun like an oven, radiating it back into…

Sep 12

Polarization Is the Engine of Progress

Sep 12

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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