Iñaki Escudero – Medium

Iñaki Escudero

Pinned

Madrid April 28th, 2025. The Day the Lights Went Out.

At exactly 12:33 p.m. yesterday, everything went dark.

Apr 29

Madrid April 28th, 2025. The Day the Lights Went Out.

Apr 29

Pinned

How to Build a Life That Feels Good.

(Not Just Looks Good)

Mar 6

How to Build a Life That Feels Good.

Mar 6

Pinned

The Hidden Cost of Self-Optimization

How the Pursuit of a “Better You” is Making Us Worse

Mar 3

The Hidden Cost of Self-Optimization

Mar 3

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

Feb 25

Lessons from 15 Years of Reading

Feb 25

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

Feb 26

Why We Need a New Definition for Well-Being in 2025

Feb 26

Published in

The Real Hero

Why Most B2B Brands Get Branding Wrong.

(And How to Fix It)

19h ago

Why Most B2B Brands Get Branding Wrong.

19h ago

Published in

The Real Hero

Mentor vs Hero: How to Choose the Right Narrative for Your Brand.

Most brands still think they need to be the main character.

1d ago

1d ago

Published in

The Real Hero

Where Brand Purpose Comes From

And what to do when the founder is no longer in the room.

2d ago

2d ago

Published in

The Real Hero

Do You Understand Branding?

HBO didn’t.

4d ago

Do You Understand Branding?

4d ago

Published in

The Real Hero

From Tradition to Transformation: The Girl Scouts’ New Story

She Changed What Girls Believe Is Possible.

May 15

From Tradition to Transformation: The Girl Scouts’ New Story

May 15

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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