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Madrid April 28th, 2025. The Day the Lights Went Out.

3 min readApr 29, 2025
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At exactly 12:33 p.m. yesterday, everything went dark.

First, I checked the home switchboard. Then the building. Then the street. No lights, no internet, no mobile service. As I stepped outside, neighbors leaned over balconies and doorways, their voices carrying a mix of confusion and concern.
“It’s the whole neighborhood,” someone shouted.
Minutes later: “It’s the whole country.”

The whole country? What could possibly affect an entire country at once?

Speculation spread like wildfire, balcony to balcony, sidewalk to sidewalk. Was it a cyberattack? A massive failure at a power station? War?
When we don’t know, uncertainty breeds fear. And with no way to communicate, we decided to do the only thing that made sense: head to the kids’ school.

Crossing streets without traffic lights felt surreal, like stepping into a world paused mid-breath. Every decision to move forward became a negotiation with risk.
The kids were fine — at school, it felt a bit like a snow day without the snow, just the strange and thrilling sense that time itself had been interrupted. Even they speculated. A cyberattack? A war? What could be so big, so invisible, so sudden?

We kept walking, moving through the neighborhood of Chamberí, and something unexpected began to unfold.

The streets filled with people. Standing in front of buildings. Sitting on steps. Leaning against walls.
Without devices. Without distractions.
No internet to scroll. No emails to answer. No dopamine loops.
Just us.

Without any official news, people drifted naturally toward the heart of the neighborhood: Plaza de Olavide.
There were kids just out of school, college students without classes, parents, grandparents, and seemingly every dog owner in Madrid, gathering under one of the clearest skies of the year.
The stores had started closing their doors. No POS systems, only cash. People were helping each other, sharing what little cash they had, offering to cover a few groceries for strangers.

And something even more surprising happened: people started reading.
Not scrolling, not tapping. Reading real books under the sun, stretched out on benches or lying on the warm ground near the dry fountain. I realized that one in every five people seemed to have surrendered themselves to paper and ink, finding a kind of peace in the midst of uncertainty.

Sirens filled the air — ambulances, police cars — but in Plaza de Olavide, there was no violence, no desperation. Only humans, adjusting the oldest way we know: by gathering, talking, laughing, comforting one another.

We learned bits and pieces throughout the afternoon. The trains had stopped. The airports were frozen. The metro, elevators, anything powered by electricity — everything had stopped at 12:33 p.m.
Everything.

By the late afternoon, Plaza de Olavide felt transformed.
Blankets were spread across the square. Families shared sandwiches. Friends dragged folding tables into the center of it all.
Someone brought a speaker and played music. Children danced. Strangers became friends. Someone passed around a bottle of wine. Another group started an impromptu game of cards.
Joy filled the plaza. Birthday songs erupted spontaneously, sung by dozens of strangers. Conga lines formed and wove through the crowd.

It felt, almost unmistakably, like a festival of human connection.

And then it hit me. Without devices, without screens, without newsfeeds or notifications, something ancient reawakened among us.
Storytelling returned.
People told stories about where they were when the lights went out.
Told stories about what they thought had happened.
Imagined stories about what might come next.

When technology disappeared, storytelling rose again — as it always has — to stitch us together.

By 11:30 p.m., after nearly twelve hours offline, phones began to buzz again.
By 11:32 p.m., the lights came back.
The internet returned. The emails, the pings, the calls, the demands.
The uncertainty was over.

But for a few of us, so was the magic.

We had spent a day talking to more people than we had in the past six months combined.
A day where stories replaced screens.
A day where community wasn’t planned or programmed — it simply happened.
A day that reminded us: when the systems fall away, what remains is each other.
And that was a beautiful thing.

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Iñaki Escudero
Iñaki Escudero

Written by Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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