Iñaki Escudero – Medium

Iñaki Escudero

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

4d ago

Lessons from 15 Years of Reading

4d ago

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

3d ago

Why We Need a New Definition for Well-Being in 2025

3d ago

Published in
The Real Hero

Why the Adaptive Brand Storytelling Model is the Future of Branding

Act 1: The Problem With Brand Storytelling

1d ago

1d ago

Published in
The Real Hero

How Narrative Shapes Our Ability to Adapt.

The Hidden Force Behind Adaptability

5d ago

How Narrative Shapes Our Ability to Adapt.

5d ago

Published in
The Real Hero

Is The Power of Narrative Broken?

The Curse of Too Many Stories

Feb 20

Is The Power of Narrative Broken?

Feb 20

Published in
The Real Hero

How to See (and Rewrite) the Story That’s Holding You Back

The Stories We Don’t Even Know We’re Living

Feb 19

How to See (and Rewrite) the Story That’s Holding You Back

Feb 19

Published in
The Real Hero

Quantum Thinking: A Manifesto for Redefining Human Potential

The Case for Reinventing Ourselves in an AI-Driven World.

Feb 13

Quantum Thinking: A Manifesto for Redefining Human Potential

Feb 13

Published in
The Real Hero

AI’s Story Isn’t Finished — But It Could Have a Lame Ending

I love seeing life as a series of unfolding stories. Not just in the classic sense of hero, mentor, quest, and resolution, but in the…

Feb 12

AI’s Story Isn’t Finished — But It Could Have a Lame Ending

Feb 12

Published in
The Real Hero

The Hidden Mentor in Unexpected Places: What Deadpool Teaches Us About Brand Transformation

If You Think Your Brand Is in Control, You’re Already Losing

Feb 10

Feb 10

Published in
The Real Hero

Why Most Purpose-Driven Brands Fail at Storytelling

The Purpose Trap: Why Most Brands Get It Wrong

Feb 6

Why Most Purpose-Driven Brands Fail at Storytelling

Feb 6

Published in
The Real Hero

Why Brands Fail to Evolve: The Candle Maker’s Mistake.

One of the biggest lies in business is that growth is always good.

Feb 5

Why Brands Fail to Evolve: The Candle Maker’s Mistake.

Feb 5

Published in
The Real Hero

Storytelling for Brand Architecture: A Blueprint

The Forgotten Doorway in Bologna

Feb 3

Feb 3

Published in
The Real Hero

Brand Transformation Through Storytelling.

The Story We’re Trapped In

Jan 30

Jan 30

Published in
The Real Hero

Storytelling as Purpose-driven Strategy-BSS Case Study.

Overview

Jan 28

Storytelling as Purpose-driven Strategy-BSS Case Study.

Jan 28

Published in
The Real Hero

Driving Innovation From the Ground Up — Accenture Song Case Study

My role: Copywriter, Content Creator, Strategist, Trends

Jan 28

Driving Innovation From the Ground Up — Accenture Song Case Study

Jan 28

Published in
The Real Hero

Empowering Communities Through Storytelling — DACCHE Case Study

My role: Storyteller Teacher, Facilitator and Learning Designer

Jan 28

Empowering Communities Through Storytelling — DACCHE Case Study

Jan 28

Published in
The Real Hero

Nourishing the Spirit of Mountain Adventure- HAE Case Study

Our role: Brand Strategist and copywriter.

Jan 28

Nourishing the Spirit of Mountain Adventure- HAE Case Study

Jan 28

Published in
The Real Hero

Transforming Kia Europe — Driving Innovation and Alignment

My Role: Learning Designer, Copywriter, Designer.

Jan 28

Transforming Kia Europe — Driving Innovation and Alignment

Jan 28

Published in
The Real Hero

Work In Sweden Case Study

“Only in Sweden” — Crafting a Global Talent Attraction Strategy

Jan 28

Work In Sweden Case Study

Jan 28

Published in
The Real Hero

Why Brands Need to Feel: The Emotional Connection in Branding

When Captain Chesley “Sully” Sullenberger safely landed US Airways Flight 1549 on the Hudson River in 2009, saving all 155 passengers on…

Jan 23

Why Brands Need to Feel: The Emotional Connection in Branding

Jan 23

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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