Iñaki Escudero – Medium

Iñaki Escudero

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

2d ago

Lessons from 15 Years of Reading

2d ago

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

1d ago

Why We Need a New Definition for Well-Being in 2025

1d ago

Published in
The Real Hero

How Narrative Shapes Our Ability to Adapt.

The Hidden Force Behind Adaptability

3d ago

How Narrative Shapes Our Ability to Adapt.

3d ago

Published in
The Real Hero

Is The Power of Narrative Broken?

The Curse of Too Many Stories

Feb 20

Is The Power of Narrative Broken?

Feb 20

Published in
The Real Hero

How to See (and Rewrite) the Story That’s Holding You Back

The Stories We Don’t Even Know We’re Living

Feb 19

How to See (and Rewrite) the Story That’s Holding You Back

Feb 19

Published in
The Real Hero

Quantum Thinking: A Manifesto for Redefining Human Potential

The Case for Reinventing Ourselves in an AI-Driven World.

Feb 13

Quantum Thinking: A Manifesto for Redefining Human Potential

Feb 13

Published in
The Real Hero

AI’s Story Isn’t Finished — But It Could Have a Lame Ending

I love seeing life as a series of unfolding stories. Not just in the classic sense of hero, mentor, quest, and resolution, but in the…

Feb 12

AI’s Story Isn’t Finished — But It Could Have a Lame Ending

Feb 12

Published in
The Real Hero

The Hidden Mentor in Unexpected Places: What Deadpool Teaches Us About Brand Transformation

If You Think Your Brand Is in Control, You’re Already Losing

Feb 10

Feb 10

Published in
The Real Hero

Why Most Purpose-Driven Brands Fail at Storytelling

The Purpose Trap: Why Most Brands Get It Wrong

Feb 6

Why Most Purpose-Driven Brands Fail at Storytelling

Feb 6

Published in
The Real Hero

Why Brands Fail to Evolve: The Candle Maker’s Mistake.

One of the biggest lies in business is that growth is always good.

Feb 5

Why Brands Fail to Evolve: The Candle Maker’s Mistake.

Feb 5

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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