Iñaki Escudero – Medium

Iñaki Escudero

Pinned

How to Build a Life That Feels Good.

(Not Just Looks Good)

Mar 6

How to Build a Life That Feels Good.

Mar 6

Pinned

The Hidden Cost of Self-Optimization

How the Pursuit of a “Better You” is Making Us Worse

Mar 3

The Hidden Cost of Self-Optimization

Mar 3

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

Feb 25

Lessons from 15 Years of Reading

Feb 25

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

Feb 26

Why We Need a New Definition for Well-Being in 2025

Feb 26

Published in
The Real Hero

How People (and Brands) Really Change.

The Hidden Difference Between Growing and Transforming

22h ago

How People (and Brands) Really Change.

22h ago

Published in
The Real Hero

The Story-Driven Brand: 7 Frameworks for Building Narratives That Evolve

A few months ago, I met a founder who had what every entrepreneur dreams of: the perfect product, a loyal customer base, and the kind of…

3d ago

3d ago

Published in
The Real Hero

Should Your Brand Be on This Platform?

The Decision Framework for Message Distribution.

3d ago

3d ago

Published in
The Real Hero

The Untapped Power of Emotional Complexity in Branding

Humans aren’t simple. Brand stories shouldn’t be either.

Mar 31

The Untapped Power of Emotional Complexity in Branding

Mar 31

Published in
The Real Hero

The Story You Carry.

How Rimowa Reinvented Itself by Redefining Travel.

Mar 27

The Story You Carry.

Mar 27

Published in
The Real Hero

The path to the future is not linear, it’s a spiral.

The Dynamic Systems Evolution Theory

Mar 25

The path to the future is not linear, it’s a spiral.

Mar 25

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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