Marit was born in Holland. Everything else about Marit’s story is intentional. She works in Influencer marketing to humanize the brand, she lives in Portugal because she feels it's a place she can call home, and she learns, as much as she can from as many experiences as she can…

Being the hero is cool. Stories are written about your adventures and history remembers your name and deeds. But more importantly, being the hero fulfills a deep-seated human need for purpose, significance, and a sense of accomplishment. “Within every soul, there’s a yearning to be the hero of their own…

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years. — Steve Jobs, 1985 Steve Jobs didn’t like IBM. For him, IBM’s actions and motivations were opposite to Apple’s. While…

You’ve just clicked the ‘Don’t Click This’ button. You’re not one to follow the rules, are you? You, my friend, are a decision-making renegade, a maverick in a world of followers. While others hesitated, you boldly clicked, paving your own path through the digital wilderness. Legend has it that history…

Katie Dreke designs, builds and evolves living brands for the long term. She believes that brands should be future-focused, actively participating in the positive progression of culture and society, while applying ethical planet-centered design towards the solving of meaningful problems. Katie is a PNW native. Voracious sci-fi reader. Outdoor nut…

I just finished facilitating and mentoring my 12th cohort of the “Brand Strategy and Storytelling” course with Hyper Island. 40 graduates will walk next Monday into their workplaces with a renewed sense of purpose about how to use storytelling to build epic brands. As it usually happens, I’m left with…

In today’s complex world, we find ourselves at a crossroads, facing what many are calling a “meaning crisis.” It’s a time of uncertainty, rapid change, and growing concerns about our individual and collective sense of purpose. While these challenges can be daunting, they also offer us the opportunity to grow…

(May) Rada Jutrakul is the program manager for the “Sustainability Change Leadership” UpSkill course, a dynamic addition to Hyper Island’s education offerings. …

A conversation with Tim Lucas, Head of Hyper Island North America. Renata, our client and partner at BASF, was entrusted with the significant task of leading digital transformation and intrapreneurship programs across the Americas. Her initiative, “Beyond the Hashtag,” aimed to transcend the common clichés surrounding digital transformation and instill…