Iñaki Escudero – Medium

Iñaki Escudero

Pinned

How to Build a Life That Feels Good.

(Not Just Looks Good)

Mar 6

How to Build a Life That Feels Good.

Mar 6

Pinned

The Hidden Cost of Self-Optimization

How the Pursuit of a “Better You” is Making Us Worse

Mar 3

The Hidden Cost of Self-Optimization

Mar 3

Pinned

Lessons from 15 Years of Reading

My One-Book-Per-Week Journey

Feb 25

Lessons from 15 Years of Reading

Feb 25

Pinned

Why We Need a New Definition for Well-Being in 2025

The Happiness Illusion

Feb 26

Why We Need a New Definition for Well-Being in 2025

Feb 26

Published in
The Real Hero

Evolving Brand Relationships: From Transactional to Transformational.

In the mid-1990s, in two very different corners of Austria, two children sat down at two very different pianos.

2d ago

2d ago

Published in
The Real Hero

How to Design a Ritual: A Brand Builder’s Guide

1. Start With the Transformation, Not the Product

3d ago

3d ago

Published in
The Real Hero

How Brands Build Belonging

Designing Rituals of Engagement

3d ago

How Brands Build Belonging

3d ago

Published in
The Real Hero

The Brand Is Not the Hero. You Are.

Why I Wrote The Mentor Brand — and Why Branding Needs a Reboot.

Apr 15

Apr 15

Published in
The Real Hero

The Mentor Brand Book— FAQ

How Great Companies Become Irreplaceable Brands

Apr 15

Apr 15

Published in
The Real Hero

Why We Need Purpose-Driven Organizations More Than Ever

And Why So Few Live Up to the Name

Apr 10

Why We Need Purpose-Driven Organizations More Than Ever

Apr 10

Iñaki Escudero

Iñaki Escudero

Brand Strategist - Storyteller - Curator. Writer. Futurist. Marathon runner. 1 book a week. Father of 5.

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