Published inThe Real HeroThe Hidden Mentor in Unexpected Places: What Deadpool Teaches Us About Brand TransformationIf You Think Your Brand Is in Control, You’re Already Losing1d ago1d ago
Published inThe Real HeroWhy Most Purpose-Driven Brands Fail at StorytellingThe Purpose Trap: Why Most Brands Get It Wrong5d ago5d ago
Published inThe Real HeroWhy Brands Fail to Evolve: The Candle Maker’s Mistake.One of the biggest lies in business is that growth is always good.6d ago6d ago
Published inThe Real HeroStorytelling for Brand Architecture: A BlueprintThe Forgotten Doorway in BolognaFeb 3Feb 3
Published inThe Real HeroBrand Transformation Through Storytelling.The Story We’re Trapped InJan 301Jan 301
Published inThe Real HeroDriving Innovation From the Ground Up — Accenture Song Case StudyMy role: Copywriter, Content Creator, Strategist, TrendsJan 28Jan 28
Published inThe Real HeroEmpowering Communities Through Storytelling — DACCHE Case StudyMy role: Storyteller Teacher, Facilitator and Learning DesignerJan 28Jan 28
Published inThe Real HeroNourishing the Spirit of Mountain Adventure- HAE Case StudyOur role: Brand Strategist and copywriter.Jan 28Jan 28
Published inThe Real HeroTransforming Kia Europe — Driving Innovation and AlignmentMy Role: Learning Designer, Copywriter, Designer.Jan 28Jan 28
